Merchant Terms

Version 2026-09-16. Effective 16 September 2026. Interim terms, under review by a Singapore lawyer; they govern until replaced, and a replacement is offered for acceptance in your dashboard.

1. Parties and acceptance

These terms are between UNHYPED PTE. LTD. (UEN 202633592D, 160 Robinson Road, #14-04 Singapore Business Federation Center, Singapore 068914, “Unhyped”, “we”) and the business named in the application (“you”). The person applying, or accepting in the dashboard, confirms they can bind that business. You accept these terms by submitting the application, by accepting them in the dashboard, or by using a merchant account.

2. What we provide

The service is in beta. Features change and we give no availability commitment during beta. We will tell you before we remove something you rely on.

3. Your inventory and your shop

You supply your inventory (by upload, or by letting us read your own website) and are responsible for its accuracy: names, vintages, prices and stock. We match each bottle to our map and may correct obvious errors in names. We never change your prices.

You hold every licence your sales need. In Singapore that includes the relevant licence under the Liquor Control (Supply and Consumption) Act 2015. You give us the licence number and the name on the licence, and we show them on your storefront. You sell lawfully, including age verification at the point of sale and delivery, and you comply with any restriction on hours of supply. We are not party to any sale.

You are responsible for your storefront’s name, branding and any content you add, and you confirm you may use them.

4. The map and the scores

Scores are our opinion about a place, produced the same way for every bottle. They cannot be bought, adjusted or influenced by any merchant, price, volume or payment, and we will not change a score at a merchant’s request. This is the basis on which guests trust the card. If you believe a score or description is factually wrong, tell us and we will check it.

We license the map, scores and descriptions to you only for display within the service on your storefront and listing. You may quote a card in your own marketing with the credit “Source: Unhyped” and without altering it. You may not otherwise extract, copy, republish, scrape or use them, in print, in other software, or to train a model, and you will not let anyone else do so through your account.

5. Fees, tokens and billing

Tokens. The service is priced in tokens. The dashboard shows the price of tokens and what each billable event costs before you buy. We may change prices on 30 days’ notice; a change never affects tokens you already hold.

Buying tokens. You buy tokens in advance by card. Card details are held by our payment provider, Stripe; we never see your card number. A card kept on file is charged only for top-ups you set up in the dashboard, and you can remove it at any time.

What tokens are. Tokens can be used only for Unhyped services. They are not money, earn no interest, and cannot be transferred, exchanged, resold or paid out. Tokens you bought are not refundable except where the law requires. Tokens we grant free (a welcome credit, a promotion) are ours to withdraw and end with this agreement. Tokens you bought do not expire while your account is open and lapse 60 days after the agreement ends, together with your data (section 9).

Never a commission. Fees are for the service. We never take a commission or a share of any sale. Where we pass a guest’s enquiry or order request to you, the token charged is for that handoff, whether or not a sale follows.

Tax. Prices are shown without GST. Where GST applies, it is charged when a token is used, at the rate in force then, and shown on your statement.

Beta. Nothing is charged until billing is switched on for your account. Until then the dashboard shows what you would have paid. We will tell you at least 30 days before billing starts, founding merchants will receive the founding rate we announce, and you may end this agreement before billing starts.

Questions about a charge. Write to us within 30 days of the statement and we will look into it and correct any error.

6. Guests’ data and analytics

Guests who use your storefront or sommelier are users of our service; their personal data is handled by us under our Privacy Policy. You receive order enquiries (the details a guest chose to give you) and you handle those lawfully under the Personal Data Protection Act 2012, for the purpose of that enquiry only.

Analytics are aggregate: themes, counts and trends. You never receive an individual guest’s identity or history from analytics, and we never show one merchant another merchant’s data.

7. Your data

Your inventory and shop details remain yours. You give us a licence to store, process, display and read them to provide the service, and to include your listings in our public map and in aggregate figures (for example, “bottles on Singapore shelves”). We do not sell your data.

8. Conduct and suspension

We may suspend or remove a storefront that lists unlawful products, misrepresents wines, is used for spam or abuse, or brings the service into disrepute. We review new merchants before a shop goes live and may decline an application without giving reasons.

9. Term and ending

Either side may end this agreement on 30 days’ written notice; we may end it immediately for breach. On ending, your storefront and listings come down and your uploaded data is deleted within 60 days, except aggregate figures already published and records we must keep by law.

10. Liability

Nothing limits liability that cannot be limited under Singapore law. Otherwise, neither side is liable to the other for indirect or consequential loss or loss of profit, and our total liability to you in any twelve months is limited to the fees you paid us in that period, or S$500 if none.

11. Governing law

Singapore law governs. Write to us first at [email protected] and we will try to resolve any dispute within 30 days; failing that, the courts of Singapore have exclusive jurisdiction. The Contracts (Rights of Third Parties) Act 2001 does not apply.

Contact

[email protected]. Consumer terms: Terms of Use. Privacy: Privacy Policy.